Coho Collective Kitchens Inc., a commercial real estate and food technology company, has announced they are acquiring Purebread Bakery, a beloved neighbourhood bakery café with six locations in BC, including in Whistler and Squamish.
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In a press release, the company said Purebread is known for its exceptional quality and delightful pastries and has built a loyal following in the community. With consistently glowing reviews, including accolades such as the Georgia Straight’s Golden Plate awards, Purebread has established itself as best in its category, the press release states.
“This reputation is a testament to its commitment to using premium ingredients, artisanal craftsmanship, and creative recipes that capture the hearts and tastebuds of customers. Coho Collective Kitchens is pleased to announce its acquisition of the renowned bakery, uniting their strengths to bring their delightful offerings to a wider audience across the country,” the company said.
The Purebread team will continue to operate the six locations under the existing brand name. With this partnership, Coho Collective Kitchens aims to extend the bakery’s reach nationwide. “We are thrilled to welcome Purebread into the Coho family,” said Coho’s CEO, Andrew Barnes. “Through this acquisition, we strive to expand the Purebread brand’s presence throughout Canada, leveraging Coho’s established network to propel the bakery forward. We acknowledge the incredible hard work and passion undertaken by the Purebread team to establish the brand and the business, and now, we aim to grow its reach.”
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While Purebread will continue to operate as a separate entity, Coho will provide support in areas such as marketing, sales, and finance to help the company develop new markets and deliver their exceptional baked goods to more customers.
Paula Lamming, co-founder of Purebread, said she is extremely excited for this new chapter alongside Coho. “With their unwavering support and resources, Purebread is ready to spread our love for delectable treats to an even wider audience.”
“Coho’s experience in the foodservice industry will enable Purebread to expand its footprint nationwide. Together, we are set to embark on a thrilling journey to bring our passion for quality baking and indulgence to new heights,” added co-founder Mark Lamming.